Digital supply chain roundtables

In 2027, the current barcode for the cash register, the GS1 ean-128, will be replaced worldwide by an “intelligent” QR code. This code does not refer to a web page but to GS1 digital link, which allows multiple applications with one code. Storytelling in the fruit and vegetable chain or active in ICT for these…

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Participation in Fruit Logistica 2024

Sinclair Norwhich produces worlds first GS1 Intelligent QR code compostable labels for on the fruit with great opportunities for freshproduce! Ready for our demo at Fruit Logistica! Check out at our booth Hall 3.2 – C31 and see those great opportunities! From February 7 to 9, the Fresh Upstream team will be present at Fruit…

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Food Technology 2023

April 12 and 13, Fresh Upstream’s team will be present at Food Technology where they will be shown the usefulness and necessity of identifying globally used coding and standards in fresh produce chains in an orderly fashion. Food Technology brings together the worlds of food, beverage and technology to collaborate on an efficient and sustainable…

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Participation Fruit Logistica 2023

From 8 to 10 February, the Fresh Upstream team will be present at Fruit Logistica, where they will be shown in a clear manner the usefulness and necessity of identifying codes and standards used worldwide in fresh supply chains. The increasing need for transparent and efficient information exchange forces us to make good and widely…

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Standards are important for building consumer trust

Standards are important for building consumer trust. International governments, as well as retailers from around the world, are increasingly requiring suppliers to implement end-to-end traceability systems – like that trialled in the ATGA & Agriculture Victoria. In this video, GS1 Australia chief customer officer Marcel Sieira identifies how it’s important to empower our export supply chains with world-class traceability systems…

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“Europe focuses on precision agriculture and digitalization”

MEP Jan Huitema What many people may not realize is that farmers and gardeners produce something valuable in addition to milk, meat and vegetables: data! “In horticulture, it has already gone very far,” says Huitema. “What crops need in terms of nutrition, trace elements, light intensity, CO2 and pollination are accurately calculated up to the…

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