Fresh Upstream

The Fresh Upstream foundation is working on one uniform, digital language in the international agricultural supply chain.

Fresh Upstream

The Fresh Upstream foundation is working on one uniform, digital language in the international agricultural supply chain.

Empowering digitalisation in agro supply chains

Agri food supply chains are becoming increasingly digital. Innovations follow one after the other rapidly to produce food more efficiently, sustainably, safely and controlled. Companies are looking for better online data streams to optimise processes and meet the high requirements of their trading partners, governments, and consumers.

That is why the Fresh Upstream foundation is working on one uniform, digital language in the international agro supply chain. So that all parties can exchange data with specific and accessible information standards. The registration of location data with a GLN (Global Location Number or GS1 address code) forms the basis of this.

Fresh Upstream is founded in The Netherlands by:

  • FNLI (Federation Dutch Food Industry)
  • GroentenFruit Huis (Fresh Produce Centre)
  • Frug I Com
  • Nevedi (Dutch Association for the Feed Industry)
  • LTO Nederland (Dutch Agriculture and Horticulture Organisation)
  • CBL (Dutch Food Retail Association)
  • GS1 Netherlands
Fresh Upstream partners