Standards are important for building consumer trust

Posted on July 27, 2022

Standards are important for building consumer trust. International governments, as well as retailers from around the world, are increasingly requiring suppliers to implement end-to-end traceability systems – like that trialled in the ATGA & Agriculture Victoria.

In this video, GS1 Australia chief customer officer Marcel Sieira identifies how it’s important to empower our export supply chains with world-class traceability systems based on global GS1 standards.


About Fresh Upstream

The Fresh Upstream foundation works on one uniform, digital language in the international agro supply chain. From farm to fork: the aim is an agrifood supply chain in which trading partners, government and consumers exchange information in a similar way with understandable and accessible information standards.