Standards are important for building consumer trust. International governments, as well as retailers from around the world, are increasingly requiring suppliers to implement end-to-end traceability systems – like that trialled in the ATGA & Agriculture Victoria.

In this video, GS1 Australia chief customer officer Marcel Sieira identifies how it’s important to empower our export supply chains with world-class traceability systems based on global GS1 standards.

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About Fresh Upstream

The Fresh Upstream foundation works on one uniform, digital language in the international agro supply chain. From farm to fork: the aim is an agrifood supply chain in which trading partners, government and consumers exchange information in a similar way with understandable and accessible information standards.