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Jerry Tracey, retail sector manager at GS1: "Working with standards should spread like an oil slick" READ MORE

Jerry Tracey, retail sector manager at GS1: "Working with standards should spread like an oil slick"

“When you want to do business successfully, you have to cooperate with other companies. For companies to understand each other, they need to speak the same language. GS1, one of Fresh Upstream’s initiators, supports this by issuing unique identification codes in the world of food. According to Jerry Tracey, retail sector manager at GS1, more awareness of the importance of standardization is needed.

Marc Jansen (CBL): “Transparency has become a hygienefactor. People just expect it to be there” READ MORE

Marc Jansen (CBL): “Transparency has become a hygienefactor. People just expect it to be there”

The Dutch Food Retail Association(CBL) is one of the initiators of Fresh Upstream. Director Marc Jansen explains why his organization has taken this step. “Transparency has become a hygienefactor; it is no longer a nice to have for consumers, they just expect it to be there. And if that’s not the case, this will result in distrust . That makes Fresh Upstream’s mission a very relevant one. ”