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Fresh Upstream Foundation launched

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Dutch fresh food chains are starting cooperation to optimize data exchange in the chain. With the establishment of the Fresh Upstream platform, GroentenFruit Huis, FNLI (Federation of Dutch Food Industry), LTO Netherlands (Netherlands Organization for Agriculture and Horticulture Netherlands) and GS1 Netherlands are starting intensive cooperation to optimize the provision of information in the fresh food chains. for the Food Trade) has been invited to join.
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Fresh News

Fresh Upstream Foundation READ MORE

Fresh Upstream Foundation

Zoetermeer, 25 April 2018 - Today, the official deed of the Fresh Upstream foundation was passed. The cooperation platform between GroentenFruithuis, Frugicom, FNLI, CBL, LTO Netherlands and GS1 Netherlands is now a fact.
Consumers value product information READ MORE

Consumers value product information

Consumers value information about the company where the pigs are kept when buying pork, and are willing to pay extra for information about this. This is shown by Wageningen Economic Research among consumers in the Netherlands, Germany and the United Kingdom.
Fresh Upstream stimulates use GS1 standards in Fresh Chain READ MORE

Fresh Upstream stimulates use GS1 standards in Fresh Chain

Several fresh food chains in the Netherlands are working together to improve information exchange and thus contribute to, among other things, better food safety. Chairman Philip den Ouden of the new Fresh Upstream foundation: "We want to broaden support for existing information standards."
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