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Fresh Upstream Foundation
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Fresh Upstream Foundation

Zoetermeer, 25 April 2018 - Today, the official deed of the Fresh Upstream foundation was passed. The cooperation platform between GroentenFruithuis, Frugicom, FNLI, CBL, LTO Netherlands and GS1 Netherlands is now a fact.

The Fresh Upstream Foundation aims to strengthen the use and development of information standards in the fresh food chain. The platform uses international standards from both retail and government in an integrated approach.

By passing the deed of incorporation, the board has also been appointed, consisting of mr. Ph. Den Ouden (independent chairman), mr. J. Tracey (GS1 Netherlands), mr. P. Maarleveld (GS1 Netherlands), mr. M. Boerstra (FNLI), mr. M. Jansen (CBL), mr. M. van Dee (LTO Netherlands), mr. R. Schouten (GroentenFruit Huis), mr. B. Urlings (VION Food Group) and mr. K. de Kat (Royal Fruitmasters).

The board has appointed Mr. H. Schmeitz as program manager. H. Schmeitz: "Coming to one DIGITAL in the fresh chain, from fruit to fish, is a movement; not a project but a series of activities in which working on the awareness of necessity is the biggest challenge in the short term ".

Fresh Upstream came about thanks to a financial boost from GS1 Netherlands.
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Fresh Upstream Foundation READ MORE

Fresh Upstream Foundation

Zoetermeer, 25 April 2018 - Today, the official deed of the Fresh Upstream foundation was passed. The cooperation platform between GroentenFruithuis, Frugicom, FNLI, CBL, LTO Netherlands and GS1 Netherlands is now a fact.
Consumers value product information READ MORE

Consumers value product information

Consumers value information about the company where the pigs are kept when buying pork, and are willing to pay extra for information about this. This is shown by Wageningen Economic Research among consumers in the Netherlands, Germany and the United Kingdom.
Fresh Upstream stimulates use GS1 standards in Fresh Chain READ MORE

Fresh Upstream stimulates use GS1 standards in Fresh Chain

Several fresh food chains in the Netherlands are working together to improve information exchange and thus contribute to, among other things, better food safety. Chairman Philip den Ouden of the new Fresh Upstream foundation: "We want to broaden support for existing information standards."
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