Data management optimization in the fresh supply chain

The opinion of ..

Jerry Tracey, retail sector manager at GS1: "Working with standards should spread like an oil slick"

“When you want to do business successfully, you have to cooperate with other companies. For companies to understand each other, they need to speak the same language. GS1, one of Fresh Upstream’s initiators, supports this by issuing unique identification codes in the world of food. According to Jerry Tracey, retail sector manager at GS1, more awareness of the importance of standardization is needed.

Marc Jansen (CBL): “Transparency has become a hygienefactor. People just expect it to be there”

The Dutch Food Retail Association(CBL) is one of the initiators of Fresh Upstream. Director Marc Jansen explains why his organization has taken this step. “Transparency has become a hygienefactor; it is no longer a nice to have for consumers, they just expect it to be there. And if that’s not the case, this will result in distrust . That makes Fresh Upstream’s mission a very relevant one. ”

Bert Urlings (Vion): "Standardization may not be a sexy subject, but it is also a moral duty to our consumers"

 

“Compared to twenty years ago, consumers want more insight into the origin of their food. They even demand this kind of transparency. Moreover, this information must be available à la minute. Reason for me to become a member of the core board of Fresh Upstream, an initiative that revolves around stimulating and supporting data exchange within the international fresh chain,”  says Bert Urlings, Corporate Director Quality Assurance of the Vion Food Group. 

Fresh Upstream Foundation

The Fresh Upstream Foundation is a collaboration platform of the Dutch Food Industry Federation (FNLI), Fresh Produce Centre, Frug I Com, the Dutch Agriculture and Horticulture Organisation (LTO Nederland), the Dutch Food Retail Association (CBL) and GS1 Netherlands.

The aim of this collaboration is to strengthen the use and development of information standards in the fresh chain. The platform uses international standards from both retail and government in an integrated approach.

NEWS

Fresh Upstream Foundation launched READ MORE

Fresh Upstream Foundation launched

Dutch fresh food chains are starting cooperation to optimize data exchange in the chain. With the establishment of the Fresh Upstream platform, GroentenFruit Huis, FNLI (Federation of Dutch Food Industry), LTO Netherlands (Netherlands Organization for Agriculture and Horticulture Netherlands) and GS1 Netherlands are starting intensive cooperation to optimize the provision of information in the fresh food chains. for the Food Trade) has been invited to join.
1234

Standardisation & Business

Philip den Ouden, Chairman Fresh Upstream Foundation: "There are many very useful standards in the chain, but their use is very fragmented. Together with stakeholders from the fresh chains, we tackle the fragmentation and accelerate the broad application in these chains in order to efficiently and effectively meet the demand for data across the entire product chain. We are very pleased with the support of this chain-wide approach and cooperation with GS1 Netherlands. "