Data management optimization in the fresh supply chain

The opinion of ..

Bert Urlings (Vion): "Standardization may not be a sexy subject, but it is also a moral duty to our consumers"

 

“Compared to twenty years ago, consumers want more insight into the origin of their food. They even demand this kind of transparency. Moreover, this information must be available à la minute. Reason for me to become a member of the core board of Fresh Upstream, an initiative that revolves around stimulating and supporting data exchange within the international fresh chain,”  says Bert Urlings, Corporate Director Quality Assurance of the Vion Food Group. 

Fresh Upstream Foundation

The Fresh Upstream Foundation is a collaboration platform of the Dutch Food Industry Federation (FNLI), Fresh Produce Centre, Frug I Com, the Dutch Agriculture and Horticulture Organisation (LTO Nederland), the Dutch Food Retail Association (CBL) and GS1 Netherlands.

The aim of this collaboration is to strengthen the use and development of information standards in the fresh chain. The platform uses international standards from both retail and government in an integrated approach.

NEWS

Consumers value product information READ MORE

Consumers value product information

Consumers value information about the company where the pigs are kept when buying pork, and are willing to pay extra for information about this. This is shown by Wageningen Economic Research among consumers in the Netherlands, Germany and the United Kingdom.
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Standardisation & Business

Philip den Ouden, Chairman Fresh Upstream Foundation: "There are many very useful standards in the chain, but their use is very fragmented. Together with stakeholders from the fresh chains, we tackle the fragmentation and accelerate the broad application in these chains in order to efficiently and effectively meet the demand for data across the entire product chain. We are very pleased with the support of this chain-wide approach and cooperation with GS1 Netherlands. "