Data management optimization in the fresh supply chain

Fresh Upstream Foundation

The Fresh Upstream Foundation is a collaboration platform of the Dutch Food Industry Federation (FNLI), Fresh Produce Centre, Frug I Com, the Dutch Agriculture and Horticulture Organisation (LTO Nederland), the Dutch Food Retail Association (CBL) and GS1 Netherlands.

The aim of this collaboration is to strengthen the use and development of information standards in the fresh chain. The platform uses international standards from both retail and government in an integrated approach.

Fresh News

Nederlandse zoektocht naar wereldwijde ketentaal

Een project om tot een wereldwijd gebruikte 'ketentaal' te komen in de keten van versartikelen. Daarom is Fresh Upstream opgericht. Een interview met de voorzitter Philip den Ouden en programmamanager Harrij Schmeitz dat in juni in Foodmagazine verscheen. Over ‘het zien te vangen’ van de complexiteit in de keten in die ene uniforme, 'digitale taal'.
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Standardisation & Business

Philip den Ouden, Chairman Fresh Upstream Foundation: "There are many very useful standards in the chain, but their use is very fragmented. Together with stakeholders from the fresh chains, we tackle the fragmentation and accelerate the broad application in these chains in order to efficiently and effectively meet the demand for data across the entire product chain. We are very pleased with the support of this chain-wide approach and cooperation with GS1 Netherlands. "