Data management optimization in the fresh supply chain

Fresh Upstream Foundation

The Fresh Upstream Foundation is a collaboration platform of the Dutch Food Industry Federation (FNLI), Fresh Produce Centre, Frug I Com, the Dutch Agriculture and Horticulture Organisation (LTO Nederland), the Dutch Food Retail Association (CBL) and GS1 Netherlands.

The aim of this collaboration is to strengthen the use and development of information standards in the fresh chain. The platform uses international standards from both retail and government in an integrated approach.

Fresh News

Fresh Upstream Foundation

Fresh Upstream Foundation
Zoetermeer, 25 April 2018 - Today, the official deed of the Fresh Upstream foundation was passed. The cooperation platform between GroentenFruithuis, Frugicom, FNLI, CBL, LTO Netherlands and GS1 Netherlands is now a fact.

The Fresh Upstream Foundation aims to strengthen the use and development of information standards in the fresh food chain. The platform uses international standards from both retail and government in an integrated approach.

By passing the deed of incorporation, the board has also been appointed, consisting of mr. Ph. Den Ouden (independent chairman), mr. J. Tracey (GS1 Netherlands), mr. P. Maarleveld (GS1 Netherlands), mr. M. Boerstra (FNLI), mr. M. Jansen (CBL), mr. M. van Dee (LTO Netherlands), mr. R. Schouten (GroentenFruit Huis), mr. B. Urlings (VION Food Group) and mr. K. de Kat (Royal Fruitmasters).

The board has appointed Mr. H. Schmeitz as program manager. H. Schmeitz: "Coming to one DIGITAL in the fresh chain, from fruit to fish, is a movement; not a project but a series of activities in which working on the awareness of necessity is the biggest challenge in the short term ".

Fresh Upstream came about thanks to a financial boost from GS1 Netherlands.
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Standardisation & Business

Philip den Ouden, Chairman Fresh Upstream Foundation: "There are many very useful standards in the chain, but their use is very fragmented. Together with stakeholders from the fresh chains, we tackle the fragmentation and accelerate the broad application in these chains in order to efficiently and effectively meet the demand for data across the entire product chain. We are very pleased with the support of this chain-wide approach and cooperation with GS1 Netherlands. "